Morgan's Choice Branding

Having a dog is a lot of work. This fact was something that hit me hard when I got my dog Fergie in 2019. My old dog, Morgan, was the easiest, most laid-back dog I will ever know; meanwhile Fergie was like a sassy dragon that demanded things only go her way. As if having a energetic dog wasn’t enough, I realized that packaging for dog products was messy, in your face, and was difficult to navigate to find out information about the product. So, when my Graphic Design 3 professor tasked us with creating packaging for a product of our choosing, I used this opportunity to vent my frustrations on the world of pet packaging. My main goal for this project was to create a simple design that had all the necessary information easily findable. The cherry on top was being able to dedicate this piece to the two dogs that started it all, with the product being named after the laid back Morgan and the face of the company being crazy Fergie.